Digital Advertising Specialist

Palermo, Italy - Milan, Italy - Remote working

Mia Burton is looking for a Digital Advertising Specialist to plan, execute and manage SEA and SMA campaigns for its proprietary e-commerce platforms, specialized in fashion eyewear.

We can’t wait to meet a curious, proactive, results-oriented professional, eager to join our digital team based in Palermo and to help us raise the bar on all communication activities. 

Our ideal candidate is quick-witted and takes nothing for granted; believing that routine equals boredom, they cultivate a fresh and curious look and spot opportunities for improvement even in the most consolidated processes. Accuracy is their middle name, collaboration is their mantra.

What we offer

A challenging career path in a fast-paced company that is growing rapidly, thanks to its unshakable ambition.

A young and stimulating work environment that values humanity and individuality.

A competitive salary, which remunerates autonomy, proactivity, flexibility, practicality, mediation and problem solving as hard skills.

Internal continuous learning initiatives and a dedicated budget for acquiring specialist and transversal knowledge.

Flexible mindset and working hours.

When you visit us in our Palermo office: free access to the company library, table tennis and billiards tournaments, beers, soft drinks and snacks for impromptu office aperitifs. 


What you'll be in charge of


  • Managing PPC advertising campaigns on search engines (Google, Bing) and social platforms (Facebook, Instagram)
  • Managing the assigned monthly budget, estimating costs and monitoring the campaigns' performance
  • Analyzing data and making periodic reports.


Must-have experience and skills


  • At least 4 years of experience in the field
  • Solid analytic and reporting skills
  • Advanced knowledge of Google Ads and Google Analytics
  • Advanced knowledge of Excel or Google Sheets
  • Advanced copywriting skills for digital ads
  • Up-to-date knowledge of SEM trends and best practices
  • Genuine passion and sense of accountability
  • Strong listening and problem-solving skills
  • Proactive, curious and enthusiastic attitude
  • Ability to manage priorities consistently with the shared strategy
  • Ability to execute and report tasks accurately and timely
  • Precision, punctuality and ability to work under tight deadlines
  • Ability to manage uncertainty, flexibly adapting to rapidly-changing scenarios
  • Exceptional communication skills, both in person and behind a screen
  • Willingness to share technical knowledge and useful information
  • Intermediate English and Italian skills.

What would win our heart


  • Experience with Bing Ads, Yandex Ads, Criteo, AdForm
  • Experience in planning, executing and managing Affiliation, Programmatic/RTB and Native Advertising campaigns
  • Experience with SEM Rush or analogue platforms
  • Experience with Google Data Studio
  • Experience with Google Tag Manager
  • Knowledge of HTML and JavaScript
  • Experience with Google Ads scripts
  • Experience with Supermetrics
  • Knowledge of A/B testing techniques
  • Experience within the fashion industry.


Type of contract

Permanent, full-time employment



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