Digital Advertising Specialist

Mia Burton is looking for a Digital Advertising Specialist to plan, execute and manage SEA and SMA campaigns for its proprietary e-commerce platforms, specialized in fashion eyewear.
 

We can’t wait to meet a curious, proactive, results-oriented professional, eager to join our digital team based in Palermo and to help us raise the bar on all communication activities. 

Our ideal candidate is quick-witted and takes nothing for granted; believing that routine equals boredom, they cultivate a fresh and curious look and spot opportunities for improvement even in the most consolidated processes. Accuracy is their middle name, collaboration is their mantra.
 

What we offer
 

A challenging career path in a fast-paced company that is growing rapidly, thanks to its unshakable ambition.

A young and stimulating work environment that values humanity and individuality.

A competitive salary, which remunerates autonomy, proactivity, flexibility, practicality, mediation and problem solving as hard skills.

Internal continuous learning initiatives and a dedicated budget for acquiring specialist and transversal knowledge.

Flexible mindset and working hours.

When you visit us in our Palermo office: free access to the company library, table tennis and billiards tournaments, beers, soft drinks and snacks for impromptu office aperitifs. 

What you'll be in charge of

• Managing PPC advertising campaigns on search engines (Google, Bing) and social platforms (Facebook, Instagram)
• Managing the assigned monthly budget, estimating costs and monitoring the campaigns' performance
• Analyzing data and making periodic reports.

Must-have experience and skills

• At least 4 years of experience in the field
• Solid analytic and reporting skills
• Advanced knowledge of Google Ads and Google Analytics
• Advanced knowledge of Excel or Google Sheets
• Advanced copywriting skills for digital ads
• Up-to-date knowledge of SEM trends and best practices
• Genuine passion and sense of accountability
• Strong listening and problem-solving skills
• Proactive, curious and enthusiastic attitude
• Ability to manage priorities consistently with the shared strategy
• Ability to execute and report tasks accurately and timely
• Precision, punctuality and ability to work under tight deadlines
• Ability to manage uncertainty, flexibly adapting to rapidly-changing scenarios
• Exceptional communication skills, both in person and behind a screen
• Willingness to share technical knowledge and useful information
• Intermediate English and Italian skills.
   

What would win our heart

• Experience with Bing Ads, Yandex Ads, Criteo, AdForm
• Experience in planning, executing and managing Affiliation, Programmatic/RTB and Native Advertising campaigns
• Experience with SEM Rush or analogue platforms
• Experience with Google Data Studio
• Experience with Google Tag Manager
• Knowledge of HTML and JavaScript
• Experience with Google Ads scripts
• Experience with Supermetrics
• Knowledge of A/B testing techniques
• Experience within the fashion industry.

Type of contract

Permanent, full-time employment