E-commerce Copywriter Freelance

Remote working

Mia Burton is searching for a Freelance E-commerce Copywriter who will support the Italian localization of miaburton.com, the online boutique for eyewear lovers. 

We’re looking for an enterprising and curious person, who will help the Content Marketing team create the Italian voice for a brand that until now has only spoken English. As an e-commerce copywriter, you’ll produce captivating content that embodies Mia Burton’s identity and speaks directly to our audience. 


Could it be a match? You’d be a perfect fit if:


  • You are interested and have previous experience writing about contemporary fashion and lifestyle
  • You know the gap between a good translation and an effective localization, and you know how to bridge it
  • Your writing is clear and compelling, putting the user at the center, interesting to read and helping to achieve goals
  • You have excellent English: you speak it and love to read and watch films and series in the language
  • You know how to grasp the nuances of meaning and render them in a natural, non-stilted Italian 
  • You commit yourself to the defense of grammar and are always fighting against typos  
  • You know how to mix autonomy and teamworking skills 
  • You like to feel part of projects that you’re collaborating on
  • You tackle every task with precision and punctuality.


What we offer


A challenging career path in a fast-paced company that is growing rapidly, thanks to its unshakable ambition.

A young and stimulating work environment that values empathy and the uniqueness of every individual.

A competitive salary, which remunerates autonomy, proactivity, flexibility, practicality, mediation and problem solving as hard skills. 

A flexible mindset and working hours.

When you visit us in our Palermo office: free access to the company library, table tennis and billiards tournaments, beers, soft drinks and snacks for impromptu office aperitifs. 


What you’ll do 


  • Write original, SEO-friendly Italian copy for the product pages on miaburton.com
  • Localize fashion and lifestyle articles in Italian for our online magazine, following our SEO and verbal branding guidelines 
  • Collaborate with our Content Strategist and SEO Specialist to create compelling content for our target audience 
  • Write newsletters that our subscribers can’t wait to open and read
  • Occasionally write microcopy that improves the shopping experience on miaburton.com, always in line with our goals.


What we consider essential


  • Native-level proficiency in Italian, with impeccable grammar and the ability to adapt the style and tone of your writing 
  • Fluent English
  • At least 4 years of web and marketing copywriting experience (if you have less, you have the ability to demonstrate why you’d be the right person for the role)
  • In-depth, up-to-date knowledge of SEO Copywriting techniques and best practices
  • Previous experience working in digital and e-commerce companies with international environments
  • A genuine passion for writing, combined with a desire to produce extraordinary content
  • Awareness of online shopping behaviors, digital media and social media 
  • An aptitude for using inclusive language
  • Availability to participate remotely in meetings and to work in person in our offices, when necessary 
  • Strong teamwork and excellent communication skills (both in person and behind a screen) 
  • A proactive and enthusiastic attitude 
  • Strong sense of responsibility
  • Capability to organize to meet priorities and shared team goals 
  • Understanding that precision and attention to detail make all the difference 
  • An ability to manage uncertainty and to work in a quickly-moving environment
  • Openness to sharing knowledge and useful information with team members
  • Strong knowledge of Google Workspace (documents, presentations, spreadsheets, etc.)


What we’d love


  • Knowledge of Slack, ClickUp and other remote collaboration and project management softwares
  • Experience within the fashion industry 
  • Experience in editorial and/or branding projects
  • UX writing experience
  • Consideration of gender equality, usability and accessibility
  • Passion for web writing, digital marketing and SEO topics
  • Willingness to actively contribute to projects, proposing new ideas and solutions


Contract type

Freelance (we are open to evaluate other types of contracts, depending on the needs of the selected candidate)

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