Mia Burton is looking for an E-Commerce Copywriter to author unique product descriptions for miaburton.com, the online boutique for eyewear lovers.

They will craft every single piece of text with care, using emotional hooks to inspire and engage the users and reassuring them with accurate, up-to-date information about the products they’re looking for.

Here’s how to know if you’re the-one-that-we-want:

precision is your middle name, collaboration is your mantra
spotting misspellings, typos, errors and inconsistencies is one of your superpowers
you take advantage of spell and grammar checkers but don’t over-rely on them
you hate trite phrases, mere rhetoric, and empty talk: you use original words to tell something that’s actually interesting to the reader
you know how to write persuasive copy that sells discreetly by tapping the needs and desires of specific user personas
you work with curiosity and commitment, even when dealing with repetitive tasks
your copy needs minimum supervision: you produce flawless, in-brief content autonomously
you consider your work “done” only if it is published on time, looks impeccable, and gets results.

What we offer

A challenging experience in a fast-paced company that is growing rapidly thanks to its unshakable ambition.
A young and stimulating work environment that values humanity and individuality and remunerates autonomy, proactivity, flexibility, practicality, mediation, and problem-solving as hard skills.
Flexible mindset and working hours.
Anytime you’ll join us at our Palermo headquarters: ping pong and billiards tournaments, no holds barred; beer, soft drinks and snacks for improvised happy hours at the office.

What you'll be in charge of

Write persuasive product descriptions in plain and clear English for miaburton.com, following our Verbal Branding Guidelines
Collaborate with our Content Strategist and SEO specialist to create user-friendly, search engine-proof content
Upload content on our proprietary e-commerce platform
Ensure that content meets specified requirements before publishing, following a systematic process
Proofread and edit existing copy when needed

Must-have experience and skills

Availability for 20 hours per week
Native English proficiency
At least 3 years of copywriting experience
Exceptional proofreading skills
Ability to write empathically, predicting any doubts and questions, and providing reassuring selling arguments
Sales-oriented copywriting skills
Basic HTML skills
Genuine passion and a strong sense of accountability
Attitude for teamwork and remote work
Enthusiasm and proactivity
Experience in fashion (or a strong flair for it)
Ability to execute and report tasks accurately and timely
Ability to work under tight deadlines
Ability to manage uncertainty, flexibly adapting to rapidly-changing scenarios
Exceptional communication skills, both in-person and behind a screen
Advanced knowledge of Google Drive and Google Docs
Willingness to learn everything about eyewear: historic and emerging brands, materials and manufacturing techniques, timeless styles and latest trends

What would win our heart

Bilingual English and Italian proficiency, or good Italian skills
Up-to-date knowledge of SEO copywriting techniques and best practices
Experience with editorial and/or branding projects
Knowledge of UX writing techniques
Interest in gender issues, content usability and accessibility
Use of inclusive language
Familiarity with Slack, Trello, and/or other collaboration/project management software

Type of employment

Part-time contract or part-time freelance collaboration, depending on the candidate’s needs.

E-commerce copywriter - Remote

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