We like to keep ourselves busy. Here’s what we’ve been into lately.
The WeChat experience: first-hand insight for Western marketers and a tour of the Gucci 520 Mini-Program
Starting from her personal experience with the super-app, Federica Ingrosso, our China Country Manager, shows how fashion brands are leveraging the power of the jewel in the crown of Chinese tech-giant Tencent.
Starting an e-commerce business in China: Mia Burton’s way to the East
How can you win the heart of Chinese customers? Federica Ingrosso, our Country Manager China, explains Mia Burton’s strategy for entering such an appealing and challenging market.
From idea to marketplace: introducing Mia Burton
An international eyewear marketplace reaching its ambitions through an unusual path: that’s the vision of Mia Burton in the eyes of Carlo Alberto Lipari, our co-CEO. The project was born combining his passion for digital marketing with his brother Gabriele’s know-how in optics.