Activities

We like to keep ourselves busy. Here’s what we’ve been into lately.

The WeChat experience: first-hand insight for Western marketers and a tour of the Gucci 520 Mini-Program

Federica Ingrosso Federica Ingrosso

The WeChat experience: first-hand insight for Western marketers and a tour of the Gucci 520 Mini-Program

Wednesday, 9 June 2021

Starting from her personal experience with the super-app, Federica Ingrosso, our China Country Manager, shows how fashion brands are leveraging the power of the jewel in the crown of Chinese tech-giant Tencent.

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Meet our Advisory Board

Carlo Alberto Lipari Carlo Alberto Lipari

Meet our Advisory Board

Monday, 19 April 2021

Through their guidance, Mia Burton's advisors are already making a difference in a range of strategic and operational decisions.

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Miaburton.com is now online

Miaburton.com is now online

Tuesday, 12 January 2021

The e-shop specialized in fashion eyewear, which has been designed to welcome and inspire shoppers, has now launched.

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Starting an e-commerce business in China: Mia Burton’s way to the East

Federica Ingrosso Federica Ingrosso

Starting an e-commerce business in China: Mia Burton’s way to the East

Monday, 20 July 2020

How can you win the heart of Chinese customers? Federica Ingrosso, our Country Manager China, explains Mia Burton’s strategy for entering such an appealing and challenging market.

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From idea to marketplace: introducing Mia Burton

Carlo Alberto Lipari Carlo Alberto Lipari

From idea to marketplace: introducing Mia Burton

Friday, 19 June 2020

An international eyewear marketplace reaching its ambitions through an unusual path: that’s the vision of Mia Burton in the eyes of Carlo Alberto Lipari, our co-CEO. The project was born combining his passion for digital marketing with his brother Gabriele’s know-how in optics.

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